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- A/B Testing
- An evaluation of two variations of a landing page. For example Variation A and Variation B. These two web pages are served randomly to the user and compared by the website administrator for which has the higher conversion rate. Any element of the page can be adjusted. This is by far the most thorough process of testing a web page, it is also the most time consuming.
- Above The Fold
- A term for the fictitious line that defines the part of a web page that is visible without scrolling.
- Auto-responder
- A program that automatically sends predefined email messages to recipients on a list, in a sequential order.
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