Welcome to the Revision Technology Newsletter

• What's happening at Revision Technology?
• Positioning your website for results!

What's happening at Revision Technology?

Welcome back Revisionaries to the April 2008 edition of Revision Tech News!

There are a lot of changes coming to revision-technology.com in the not too distant future. Unfortunately I cannot share them with you in the newsletter because it's secret, but what I will share is when they will be available. June 14, 2008 visit our site for a host of new changes and functionality. We are heavy into quotes this month, so I'll share a few to start us off this month.

"Bug Quotes"

• One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching. (Steve Jobs)
• When you say: "I wrote a program that crashed Windows", people just stare at you blankly and say: "Hey, I got those with the system -- for free." (Linus Torvalds)
• All sorts of computer errors are now turning up. You'd be surprised to know the number of doctors who claim they are treating pregnant men. (Isaac Asimov)
• It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job. (Alan Cooper)
• The only man who never makes mistakes is the man who never does anything. (Theodore Roosevelt)
• In his errors a man is true to type. Observe the errors and you will know the man. (Kong Fu Zi aka Confucius)
• The sum of the bugginess in a system can be far greater than the bugs in the individual products that comprise it, and often exponentially. (Chad Dickerson)
• I have not failed. I've just found 10,000 ways that won't work. (Thomas Edison)
• If people never did silly things, nothing intelligent would ever get done. (Ludwig Wittgenstein)
• When debugging, novices insert corrective code; experts remove defective code. (Richard Pattis)
• It's not the prevention of bugs but the recovery -- the ability to gracefully exterminate them -- that counts. (Victoria Livschitz)

Our internal quote contest is running until May 15th. Got a funny quote? Submit it here: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

In this article we will discuss how to position your website for results.

Michael: Uber cool... Who says that?

Positioning your website for results!

As we look forward into the future of business, Internet marketing is progressing because of the effectiveness and demand from on-line marketers all over the world. Internet marketing is defined as: the use of the Internet to advertise goods and services. It includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization) and blog marketing.

Unlike traditional approaches to marketing, such as print, radio and TV advertisement, Internet marketing is a much more economical method to use. Why? In Internet marketing it is not only about providing information about the products and services that a company is offering. It can also serve as a tool for consumers to purchase a product or service on-line anytime they want (Can anyone say Impulse Buying).

The Internet is literally a network of millions of computers (i.e. servers). These servers are filled with vast amounts of information. It is estimated that there are well over 10 trillion pages (10,000,000,000,000) and millions of new pages added every day. Early on, it was recognized that this vast amount of information had to be organized in some logical fashion in order for it to be useful. Consequently, indexes evolved forming simple structures based on subject. Further refinement of indexed pages within individual subjects still represented an overwhelming amount of information. This led to the development of the search engine.

Therefore, this vast amount of information on the Internet is just sitting there waiting to be 'served' to whoever asks. Here lies the major distinction between traditional and Internet marketing: the information is not served unless asked by the user.

Brian: No, that was the computer talking...

Traditional marketing uses demographics to narrow a large population down to a targeted potential user. Internet marketing is the opposite due to the targeted user searching for a specific item or piece of content. Thus, the strategy of Internet marketing is very different.

Frequently, professionals view Internet Marketing as the dark, mysterious tunnel that goes on for miles. Some see a light at the end of the tunnel, while others see no end in sight. Without the perceived "in-your-face" connection, professionals are hesitant to invest in the Internet. "How will our small company get listed on a search engine that already has millions of results?" "Will our target market even see our pay-per-click advertisements?" "How can our website bring more business into our store?" These questions reflect the views professionals, unfamiliar with the benefits of Internet marketing, have toward this form of promotion.

The objective of all marketing methods is to accomplish one or more of the following goals:

1. Awareness: Associate your company with the products or services the company provides.
2. Informational | Educational Educate customers on features, advantages, benefits and specifications of your offering.
3. Branding: Make the market aware of the company's brand and identity.
4. Leads | Sales The consumer responds to a specific call-to-action, i.e. a consumer takes advantage of a web-only sale, requests a demo etc.

Lastly, firms need to adopt a transitional strategy that protects their investment in traditional marketing, direct marketing and media, while leveraging it to take full advantage of Internet marketing. A success implementation of an Internet marketing plan will reduce costs of your marketing plan, and improve generally improve the results of your marketing efforts.

Valencia: Time waits for no man... and neither do I