Optimized content for your industry or topic is a great resource for your online presence. Once indexed these articles, and/or posts will begin to climb up the search engine rankings, and soon you'll begin to see inbound traffic from those searching for what you're writing about. Simply put, that's pretty much the way it goes. Of course there are systematic techniques to getting to the top of the engine rankings for specific keywords, but this post is actually about keeping information out of the search engines.

When utilizing a CMS, such as Wordpress or Joomla to publish this content there are inevitably certain files and directories that you will not want indexed by the search engines. For instance Joomla has an administrator directory or the Wordpress wp-admin directory that store the files needed for your CMS to function correctly.